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FOR JENN DICE, MAKING BIKING BETTER FOR EVERYONE ISN'T JUST HER JOB—IT'S HER LIFE GOAL.
SHE IS AN UNABASHED
LOVER OF
ALL THINGS BIKES—GRAVEL, MOUNTAIN, SINGLE-SPEED AND MORE.
Growing up in South Dakota, Jenn biked on dirt roads all across the state before falling in love with mountain biking when she moved to Colorado after graduate school. An avid endurance mountain biker, Jenn has completed the Leadville Trail 100 race 14 times, hiked up and biked down Mount Kilimanjaro (twice). With countless bike adventures and new friends along the way, Jenn even met her husband on a bike.
LIFE
WORK
SHE IS A
FEARLESS VOICE
IN THE OUTDOOR INDUSTRY.
Jenn has been leading the charge for bicycling, and is a strong voice for public lands protection, conservation efforts and women’s initiatives and has served on numerous boards and national coalitions.
An engaging public speaker and consummate networker, Jenn lights up any room she walks into. After spending more than a decade at the International Mountain Bicycling Association and an induction
into the Mountain Bike Hall of
Fame for work in mountain
bike advocacy, Jenn joined
PeopleForBikes in 2013.
Jenn’s love of bicycling
is the rocket fuel that powers her work.
“I believe in the power of bikes to bring people together, to heal communities and to change the world.”
Upon her arrival, Jenn created the PeopleForBikes Business Network — a federal, state and local policy program to increase funding and access for bikes nationwide. Later, she spearheaded the merger of PeopleForBikes and the Bicycle Product Suppliers Association to advocate for better bike business policy federally and in all 50 states leading to dozens of important biking initiatives at the state and local level. She also led our executive fly-ins to Washington, DC, designed the Congressional Bike Fest and created our DRAFT Meetups, a series of events giving bike entrepreneurs and enthusiasts a place to gather and talk about the power of bikes and the bike business.
PASSION
SHE IS READY
TO BE A
LEADING VOICE
OF THE BIKE INDUSTRY.
Now at the helm of PeopleForBikes, Jenn is ready to lead the bike industry. From working to position bikes both federally and locally as an essential and prominent part of COVID recovery, to addressing racial
injustice, and also working
towards creating a positive
change both within the bike
industry and at large, Jenn is
energized by the work ahead.
Jenn is ready to prove that when people ride bikes great things happen.
READ MORE ABOUT
JENN'S VISION + MISSION
FOR THE BIKE INDUSTRY.
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